Microsoft announced it is going to pull away from it’s Live Spaces in favor of WordPress. Back in the day (which was a Thursday, and yes, that joke never gets old to me) MSFT had a nice little blog service through MSN, which then got swept up in the Windows Live rebranding, but instead of going through it again with some kind of Bing Blogs, they are pushing all 30 million users from Windows Live Spaces to WordPress. Yep, all those nerds are coming to WordPress.
Now here’s where I gotta start talking about Ke$ha, or for the sake of spellcheck, we’ll just go with “Kesha”.
(Photo from Wikipedia. Go read the article on her if you’re not familiar. I ain’t got time to recap!)
Let’s think for a moment about Microsoft: corporate, in your face… like bubblegum pop. Thinking about a Microsoft sponsored and run blog is not my idea of creativity on the surface. Windows Live blogs are probably filled with more references to “Excel Pivot Charts” than… well… the Excel help page itself. I’m guessing there’s a handful of Zune pages out there for people who just thing that iPods are buying in on Satanism.
But what if there are some really fun and creative blogs out there? Is it possible to… find… new… stuff… I like…?
My preconception of Kesha: boring dance pop brat making corporate music with limited appeal and invading my radio, my airwaves, my YouTube. So I go to the video.
Kesha’s “Your Love is My Drug” starts off innocuously enough, there’s that cheesy thump fuzz “bass” line to start off, chick on some sand, ok, I’m guessing some coordinated dancing and maybe some wacky waving inflatable arm guys. Ok, there’s an elephant and some drug culture analogies. About 45-48 seconds in, there’s a little change up from the girl rap speak, so ok, there’s some dynamics. THEN:
What’s that noise in the background in the chorus? Is that the Duran Duran bubbly sync noise from HUNGRY LIKE THE WOLF? I THINK IT IS! Ok, nice chorus. This is tolerable. And catchy.
Second verse, a little bubbly, and you can’t go wrong with a guy in a beard in a canoe and OH MY GOD CARTOONS? IS SHE ABOUT TO RIP OFF YELLOW SUBMARINE? (Technically, it would be ripping off Heinz Edelmann, so ok, let’s remove the Beatles from the discussion of inventing the style. Point: Ke$ha. I mean Kesha.)
So at 1:44 into the video, I’m thinking, “This is more interesting than I thought,” and Kesha is just setting me up for the punch to the gut. And she does. And she did. This video is a hoot. All the way to the end when she says she loves the dude’s beard.
So Kesha, thanks for opening up my mind that maybe, just maybe, these new Microsoft blogs coming over to WordPress are going to be much much cooler than I thought. Like everything, you have to come to put your stereotypes aside, make your own decisions, and draw your own conclusions. Thank you Kesha. And please… don’t ever ever ever run for public office, because I’m sure this video is not going to win any debates on healthcare.